Wal-Mart Sued For Foul Word

(Hagerstown, Maryland) Because one song, on one CD, without a parental-guidance warning sticker, contained the f-word, Wal-Mart is being sued by Trevin Skeens. Sought are damages of $74,500 for each person who bought the CD.

I've got probably a dozen questions about this but I'll just ask one. Why the figure of $74,500 for each purchaser? The amount seems arbitrary and there's an assumption that each purchaser was damaged.

I don't get it.