Prettier After Drinking


Blonde sheds bikini as you drink
(Melbourne, Australia) Women's groups are angry at the makers of Skinny Blonde Beer, a new product with a label that features a 1950s-style pin-up called Daisy whose bikini disappears as the beer is consumed. The beer has been called dangerous and sexist and complainers want the product banned.

An internet advertising campaign on the Skinny Blonde website allows users to pick their favourite "skinny blonde" and watch her undress.

The site, launched last week, has already received more than 60,000 hits.

Women's Forum Australia spokeswoman Melinda Tankard Reist slammed the beer and its advertising as degrading and inappropriate.

"This is another blatant example of the alcohol industry objectifying women to move product," she said.

Objectifying women to sell beer? I'm shocked! I'm shocked!

Supporting the product, a Skinny Blonde spokesman indicated the beer is meant to be "cheeky fun." Nevertheless, the head of VicHealth called for an Advertising Standards Bureau crackdown.