This is actually a big issue among blacks. Lighter skinned blacks are more prestigious. But it's just another thing that whites may not mention
"We loved the hilarious Super Bowl ad for the coming-some-day-but-not-anytime-soon Acura NSX starring Jerry Seinfeld.
TMZ is reporting that when the commercial was cast, the ad the agency responsible had sought an African-American actor to play the car dealer who was, "Nice looking, friendly. Not too dark." And the website has a copy of the document to prove it.
TMZ says an unnamed source associated with the commercial told it that "not too dark" had something to do with lighting and special effects, and we hope that's true. Still, the way the brief description reads, it certainly sounds like whomever was casting the spot thinks dark-skinned people are neither nice nor friendly.
We're not about to throw Honda under the bus – it was, after all, an outside ad agency named RP& that shot the ad, according to Motoramic – as the automaker apologized
Source
Posted by John J. Ray (M.A.; Ph.D.).
