Electric Bra

New Scientist Magazine has announced the invention of an electric bra with two coziness settings. Michael Pottenger created the item to harness the natural breast motion and use it to produce electricity for heating.

It could be that I'm just dense, but can someone tell me how one would measure 'coziness?' For example, what would 'high coziness' or 'low coziness' consist of? Since the bra puts out heat, one could be led to believe that 'high coziness' would be hotter than 'low coziness.' If this is true, then the burning fires of hell would be the coziest place imaginable. Doesn't make a lot of sense to me.

Maybe one of these bras could be used to warm the cold, cold, hearts of ex-wives and mothers-in-law. Probably not. What is for sure, though, is that each will know the coziest final resting place.