Sunday, June 27, 2004

Car Color Tells Driver's Personality

(London) According to a survey of 130,000 insurance claims performed by the Churchill Co., the color of the car a person owns is an indication of the personality of the driver.
"We think about color all the time, from what we wear to how we feel. This emotional influence transfers to how we drive," psychologist Donna Dawson told Britain's Sun [newspaper].
Ranked by most likely to crash, the analysis of the relationship of car color to driver personality resulted in the following:
Rank - Car Color/Personality
1) BLACK - rebels
2) SILVER - cool and aloof
3) GREEN - prone to hysterics
4) YELLOW - idealistic lovers of novelty
5) BLUE - introspective and cautious
6) GRAY - calm, sober and dedicated with tendencies to slip out of personality
7) RED - energetic and quick-thinking
8) PINK - gentle and loving
9) WHITE - status-seeking extroverts
10) CREAM - self-contained and in control
Read into these results whatever you want. I personally don't give it much credence since I knew a guy who owned a pink Continental and there's no way that anyone would characterize him as gentle and loving. So, I'd say the results of the analysis are not to be relied upon.


[Update 09/15/06]

Astute analyst Charles Hill at Dustbury indicates that the drivers' astrological sign must also be considered in the formula which predicts likely insurance claims. For example, someone born under the sign of Virgo is more likely to be involved in an accident than all others. Consequently, a Virgo with a black car should not be ferrying kids to school.

It's not clear how the car color/astrological sign combination calculates out mathematically. Maybe one is more important than the other and mixing them produces an exponential result. Who know? My take is that one has to be a little loony with plenty of free time to come up with these hypotheses.

I'd personally like to see the research data on the risk of pedestrians being run over, correlated to car color and the astrological signs of the driver and the pedestrian. Now, that would be fun, eh?

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