Say 'I Love You' With Rhinoplasty

(Shanghai, China) Well, capitalism and wacky customer behavior have combined to produce a rather novel medical service. It's the "give yourself and your loved one rhinoplasty for a 20 percent discount" offer for Valentine's Day.

AP:

China's obsession with plastic surgery is finding fresh demand from couples who are going under the knife to get their noses and even their eyes done as a sign of their love for one another, the official newspaper China Daily reported.

"I suggested it as a way of celebrating our relationship and bringing us closer together with a special kind of bond," Liu Yan, 24, was quoted as saying of the matching nose jobs for her and her 28-year-old boyfriend.

Liu said her boyfriend "loved the idea" and readily paid the 10,000 yuan ($1,200) for the surgery.

ConBio Plastic and Laser Surgery Hospital is advertising the 20 percent discount from Feb. 14-17. The devoted couples also get free roses. Ah, nothing says 'I Love You' like, "Cut me."

What is most interesting about this story is that medical procedures are being offered with holiday discounts. Now, to my knowledge, medical professionals in the U.S. haven't, as yet, launched any similar business practice. For example, I haven't heard anything like "Half-price Labor Day Sonograms" or "Get 10% Off Your Christmas Vasectomy" or "Prices Slashed on Memorial Day Breast Reductions."

Nonetheless, given time and the lure of profit, it will come.