Ads on Conveyer Belts

(Columbus, Ohio) Looking to increase brand awareness for products and services, both local and national, marketers are beginning to place ads on store checkout conveyer belts.

From Advertising Age:

"Conveyor belts have never been on anybody's radar screen for marketing," said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. "But a store with eight to 10 checkout lanes, well, you're talking about 100 square feet of wasted ad real estate."

It's an expensive undertaking with equipment capable of printing on conveyer belts costing as much as $400,000. Even so, if results can be achieved, it will take off. I personally believe the idea would work well for introducing new products to the public. Even those folks who don't watch television nor surf the Internet couldn't avoid being exposed to advertising at the grocery checkout line.

Next innovation? Who knows? Maybe we'll see the space on the inside surface of bathroom stall doors being sold for advertising.