Unnatural True Blonde?

(New York City) A company called Betty Beauty is enjoying widespread publicity and interest in its new pubic hair-coloring products.

From AdAge.com:

Billed as "color for the hair down there," the company began really building buzz this summer with a brief appearance on the "The Tonight Show With Jay Leno" and mentions in magazines such as Vogue, W and People Style Watch.

Product buzz is being demonstrated by the traffic at the BettyBeauty.com website.

Interestingly, during marketing research and product development, Betty Beauty founder Nancy Jarecki asked a gynecologist to anonymously survey patients to identify the number of women whose hair matched between topside and below decks. Surprisingly, over a month's period of time not one instance was noted.

Products for the euphemistic betties are priced at $20 and come in five colors -- Brown Betty, Blonde Betty, Auburn Betty, Black Betty and the hot pink Fun Betty. And, by the way, company founder Jarecki says, "Men can be betties, too."