Thursday, August 30, 2007

Survey: Newspapers Gloomier

A survey has found that newspapers are doing even worse than previously anticipated. The outlook has gone from gloomy to gloomier.

Fitch Ratings:
Continued declines in retail, auto, and help-wanted at a time when "key economic indicators for the U.S. economy have been broadly healthy for most of the year and as such should be supporting the retail, national and other classified categories," suggest a so-called secular, or permanent, decline in the important classified revenue stream, Fitch suggests.
I'd suggest that part of the problem is that newspapers have gotten away from reporting the news in lieu of "crafting" the news.

Ironically, newspapers poor performance during times of a healthy economy could be attributed to, among several reasons, the fact that they don't report the existence of a healthy economy.

Heh.

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