Coke, Pepsi, or Piss?

It has been announced that the Cow Protection Department of the Rashtriya Swayamsevak Sangh in India is in the final stages of developing a soft drink made from cow urine.

Department head Om Prakash said the drink - called "gau jal" or "cow water" - was undergoing lab tests and would be launched "very soon, maybe by the end of this year".

"Don't worry, it won't smell like urine and will be tasty too," he said. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."

Mr Prakash said his drink was made mainly of cow urine, mixed with herbs, and would be "cheap", but declined to give further details until it was officially launched.

He insisted, however, that it would be able to compete with the likes of Coca Cola and Pepsi.

Uh -- no thanks! I'll have a Coke. Somehow the "mixed with herbs" feature doesn't sweeten the appeal. In any event, I could easily believe that this story is a hoax.