Fox News Channel Cleans Clock

For the month of January 2010, the Fox News Channel (FNC) captured the top 13 spots in the number of total cable news viewers and the ages 25-54 demographic. CNN and MSNBC were way, way behind.

Given that advertising revenue is directly tied to the size of the audience, CNN and MSNBC are undoubtedly having difficulty paying their bills. Look for belt-tightening.

Interestingly, if people start flocking to a better mousetrap, prudent businessmen typically corral the better mousetrap in their product line and jettison the non-performers. CNN and MSNBC don't seem to believe in that particular business philosophy. I'd suggest they're like Jake and Elwood. They're on a mission.

Maybe they're looking for a bailout.