Thursday, December 06, 2012

Dogs Behind the Wheel

(Auckland, New Zealand) After teaching them to not crap on the floor, you teach them to drive. Heh, it's sort of like raising kids.
The Auckland arm of the Society for the Prevention of Cruelty to Animals teamed up with DraftFCB and MINI Cooper to teach dogs how to operate a car, in the hopes that it will draw attention to the talented and uber-adorable pooches that are up for adoption at the agency.

The car company built a special vehicle that the dogs could actually drive, and trained Porter, Ginny and Monty, among others to become the world's first driving dogs.

It's a smart way to get some attention towards a worthy cause, satiating the interwebz' never-ending thirst for amazing animal videos while actually doing some good.
Just think, if this concept works well, promoters will be able to sponsor dog stock car races.

1 comment:

Anonymous said...

Will they replace the geco in the GEICO car insurance ads?


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