Wednesday, October 16, 2013

International Herald Tribune Name Change

The International Herald Tribune, the iconic newspaper treasured for years by Americans in Europe and immortalized by actress Jean Seberg in Jean-Luc Godard's New Wave classic Breathless, is no more.

The paper is being renamed by its owner, the New York Times Co,, as part of the company's survival strategy.

Monday marked the last edition of the IHT. Starting Tuesday, it will be known as The International New York Times.
Survival strategy? It seems the NY Times decision-makers are scouring for ideas to ward off bankruptcy.


The Big Jub Jub said...

BK can't come soon enough!

Doom said...

Oh, I definitely hope they find a strategy regarding bankruptcy. I would like to say I hope they find the wrong one, but... why hope with such strategies.

Look, when a brand is in the toilet because of it's biases, don't connect it with brands that haven't got the stink of the taint. In this case however? It's... what I would have recommended. *evil grins*

I love it when they do it for you!


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