Tuesday, February 04, 2014
Coca-Cola stirs up 'race' storm with Super Bowl ad
In the wake of a Super Bowl advertisement that featured the song America The Beautiful in seven languages, the American soft drink giant appears to have sparked a race war.
Conservative commentator Glenn Beck said the ad was intentionally divisive. “It's in your face, and if you don't like it, if you're offended by it, you're a racist. If you do like it, you're for immigration. You're for progress. That's all this is: to divide people,” he said.
The ad was also attacked by conservative critics because it features a gay couple hugging their daughter.
First to vent their fury were the Twitterati, with the hashtag #BoycottCoke outpacing #AmericaTheBeautiful before the final whistle had been blown on the Super Bowl.
"America The Beautiful in a language other than English is just wrong,” said one furious Tweeter. “Couldn't make out that song they were singing. I only speak English,” said another.
Others displayed stunning ignorance, lambasting Coke for "desecrating” the US national anthem. America The Beautiful is a patriotic song written by Katherine Lee Bates in 1895. The US national anthem is The Star Spangled Banner.
“If we cannot be proud enough as a country to sing America the Beautiful in English in a commercial during the Super Bowl, by a company as American as they come, doggone we are on the road to perdition,” one Republican politician-turned-pundit, Allen West, said.
Pushing multiculturalism down people's necks is clearly not popular. But at least you are allowed to complain -- for the moment. Why should one view of multiculturalism be attacked and insulted while another is enshined as unshakeably right? Putnam's studies show that people are much more comfortable among their own kind. Surely you should be allowed to express that -- and vote for it.
Matt Walsh says that the "backlash" against the commercial is mainly a Leftist fiction and that for most people it was just another boring advertisement to put up with.
Nonetheless, if I were running Pepsi, I think I would have advertisements out by now saying "We back America" or the like.
Posted by John J. Ray (M.A.; Ph.D.).