American drinkers could find themselves sprinkling their favourite beverage rather than pouring it, as powdered alcohol brand 'Palcohol' is now fully approved by the US government.Reportedly, Palcohol sales will be restricted to establishments licensed to sell liquor.
The Alcohol and Tobacco Tax and Trade Bureau this week signed off on seven versions of Palcohol, including Margarita and Cosmopolitan flavours, which will be made available in autumn of this year.
The company's website, which has been changed since approval from the TTB, pitched the product as a solution to the ever-escalating cost of liquid alcohol.
"What's worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost," the product's promotional material read.