Sunday, June 08, 2014
Gamers are more educated, more social: study
Admittedly, citing data may not help fight the perception that gamers are nerds. But the results of a new study commissioned by the video game streaming network Twitch and conducted by noted social researcher Neil Howe (aka the man credited with coining the term "millennial") offer an entirely new picture of the gaming community. The study suggests that gamers actually tend to be more social, more successful and more educated than the non-gaming population.
The study, released on Thursday by Mr Howe's LifeCourse Associates consulting firm, surveyed more than 1000 people via the internet about their gaming habits and then pulled some basic demographic information. For purposes of this study, a "gamer" was defined as anyone who has played a game on a digital device in the past 60 days. Approximately 63 per cent of those surveyed fit that definition.
According to the study, gamers are more likely to be living with other people such as family, friends or significant others, and are more likely to agree with the statement, "My friends are the most important thing in my life." About 57 per cent of gamers said they agree with that statement, as compared to 35 per cent.
The study also found that gamers are split more evenly by gender than they have been in the past, with 52 per cent of video game players surveyed identifying as male and 48 per cent as female. A 2004 survey from the Entertainment Software Association estimated that 40 per cent of gamers were female.
Gamers are also slightly more likely to be employed full-time – 42 per cent for gamers, versus 39 per cent for non-gamers – which undoubtedly comes in handy when trying to figure out how to financially support a gaming hobby.
Posted by John J. Ray (M.A.; Ph.D.).