Coca-Cola Recalls Bottled Water

From the UK comes this story of a major business blunder by Coca-Cola. In an attempt to cash in on contemporary health trendiness, the company started selling bottled water. They took normal tap water, put it through a "highly sophisticated purification process," and sold it under the name Dasani. Unfortunately, the sophisticated process contaminated the water with bromate, which is described by the UK Food Standards Agency as "a chemical that could cause an increased cancer risk as a result of long-term exposure, although there is no immediate risk to public health."

Coca-Cola has recalled all the Dasani water in the UK and it's been predicted that they won't attempt to relaunch the product.

Update: WORDLAB has an informative and comical post about Dasani water. Take a look.