Organic Foods Fading

Cost is blamed for a predicted dismal future in the organic foods market.

From Advertising Age:

Some marketers are spending more to introduce organic versions of mainstream foods than they are earning from sales of organics, as consumers balk at paying double the price for organic versions of their favorite products. It's all mounting evidence that the trend, like the low-carb craze before it, is hurtling toward a crash.

As one grocery exec put it, it's unreasonable to expect someone to pay $2.29 for a box of Kraft organic macaroni and cheese when the regular is priced at two for 99 cents. People will always be reluctant to pay more for products without any tangible benefit.