K-Fed Super Bowl Ad Disses Restaurant Workers

I don't get it.

From AdAge.com:

The National Restaurant Association is upset with Nationwide Insurance's planned Super Bowl spot with the wannabe rapper.

In a letter sent today to Nationwide CEO Jerry Jurgensen, the restaurant association's president-CEO, Steve C. Anderson, complains that the company's Super Bowl ad -- featuring Mr. Federline in various rap-video cliches, but in fact daydreaming while making fries at a fast-food restaurant as his manager yells at him to get to work -- denigrates restaurant workers.

The restaurant assn. is calling the ad a "strong and direct insult" to the millions of workers in the restaurant industry. I haven't seen the ad but I lean toward agreeing with the restaurant assn. anyway.

What I don't get is why an insurance company would use Kevin Federline to market its products. As a rapper, he appeals primarily to the demographic group that is more frequently associated with stealing cars, not insuring them. But then, I'm neither an insurance nor a marketing expert.