Thursday, January 03, 2008

Weather Channel For Sale

With anticipation, suitors are checking their balance sheets to determine how much they can afford to pay to acquire the Weather Channel. It has been described as the telecommunication equivalent of "beachfront property."
The Weather Channel, one of the last privately owned cable channels, is being put up for sale and could fetch more than $5 billion, according to people briefed on the auction.

The channel and its rapidly growing Web site, weather.com, are already attracting interest from some of the biggest names in media, including NBC, a unit of General Electric; the News Corporation; and Comcast, these people said.
If I had some extra farthings, I'd pursue the purchase just so I could fire Heidi Cullen and her boss, Wonya Lucas, both KoolAid-drinking global warming alarm sirens. Cullen is also notable for her industrial-strength arrogance in calling for the decertification of all meteorologists who disagree with her.

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