Thank You Birmingham

(Birmingham, England) This report demonstrates why it's important to double check your work.

When Birmingham City council produced its latest official leaflet it decided there would be nothing better than a photo of the city's famous skyline to encourage feelings of civic pride among its citizens.

Packed with information about the city's newest recycling scheme the leaflet includes a photograph of the Birmingham skyline, with the wording 'Thank you Birmingham' emblazoned across it.

Unfortunately for council officials, the cityscape used was that of Birmingham, Alabama, U.S. rather than its more familiar West Midlands counterpart.

The council started dropping its latest leaflet about recycling through 360,000 letterboxes across the city last week, providing information about and promoting the efforts of Birmingham City Council's recycling operations.

Despite the gaffe, council officials have insisted the pamphlet - a second print run of the Recycle: Your Questions Answered - will not be recalled, pulped or reprinted.

So, it's a case of we screwed up, we don't care, and we're not going to fix it. Meanwhile, Alabama benefits from some free publicity.