Sunday, November 30, 2008

Advertising on School Test Papers

(Rancho Bernardo, California) Rancho Bernardo calculus teacher Tom Farber came up with the idea of selling space on exam papers to defray school administrative costs.
Farber said he came up with the idea over the summer. He saw ads on public buses and sponsorships at Qualcomm Stadium and decided to promote his idea at Back to School Night in September. He collected $270 from parents at that event.

“I haven't heard any negativity,” he said.

Farber said he has sold about $350 in ads, more than enough to make up what the school budget doesn't pay for. He said he still has ad space for next semester, and whatever extra money he collects will go to the math department for other teachers to use. Checks are made out to the department.
Students have become accustomed to seeing exam headers like "Eat. Gas. Sam and Ella's QuikStop. Central Ave," while other Rancho Bernardo teachers ponder the idea. Ads cost $10 for quizzes, $20 for chapter tests and $30 for semester exams.

Unless someone questions the appropriateness of the advertising, the practice may likely become widespread. In all candor, though, I frankly fear that before long, the ads will cease selling products and services and start propagandizing pupils.

Companion post at EdWatch.

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