Thursday, June 19, 2003

 Witty Heinz Labels

Have you ever wondered what upper management talks about in the boardrooms of multinational corporations. Well, you don't have to wonder about H.J. Heinz Co. The Pittsburgh Post-Gazette reports that managers spend part of their time sorting through 18,000 witticisms provided by consumers with the goal of selecting eight to be included on the labels of Heinz ketchup bottles. Winners get T-shirts and bragging rights. Whoopee!

I think glimpses into the boardroom of any corporation are instructive. Too bad we didn't see the sorting and selecting that occurred at Enron, Worldcom, IMClone, and Arthur Anderson.

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