Paint the Berg Red

From the Siku Circumpolar News Service comes this story (scroll to bottom of page) and I really have no idea how it should be classified. Danish artist Marco Evaristt, known for a preoccupation with blood and death, painted an iceberg red. That's right. A big freaking red iceberg! There's a picture. Take a look.

The article states:

According to the art critics, Evaristti wants to show evil that results in death.

What that has to do with a red iceberg is beyond me. Of course, this is my first attempt at interpreting iceberg art.