Triple-Dog Dare

(Scottsbluff, Nebraska) Someone "triple-dog dared" two men to walk into Wal-Mart, buy thongs in the women's department, put them on, and walk out of the store. After taking all their clothes off, they put on the thongs and casually walked out of the store where they were arrested.

It needs to be mentioned that these men were ages 35 and 36. I think the last time I recall a triple-dog dare stunt was in grade school. I was 12. What is in the water out in Western Nebraska that would prompt men in their mid-thirties to do something so juvenile?