One-Second Advertising

They're called Blinks, one-second radio commercials developed by Clear Channel's Creative Services Group. Three-second Blinks are also being considered. Pricing for Blinks would be at a premium percentage over the cost of one-thirtieth of a 30-second spot.

Will Blinks work? There's some skepticism about whether a one-second ad could even identify the product being advertised. Well, maybe not if you're selling belches, farts, car horns, or cowbells. Of course, as opposed to advertising, the listener might consider the Blinks to be station editorials.