Newspaper Blog Traffic Multiplies

Reuters:

The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger percentage of overall traffic to those sites, according to data released on Wednesday.

Unique visitors to blog sites affiliated with the largest Internet newspapers rose to 3.8 million in December 2006 from 1.2 million viewers a year earlier, tracking firm Nielsen//NetRatings said.

Newspapers are starting to realize the value of informal opinion and analysis offered by blogs. About 30 million unique visitors were drawn to the top newspapers last month. Blogs accounted for 13 percent of the total.