Monday, June 30, 2008

Average TV Viewer Is 50 Years Old

From Variety:
According to a study released by Magna Global's Steve Sternberg, the five broadcast nets' average live median age (in other words, not including delayed DVR viewing) was 50 last season.

That's the oldest ever since Sternberg started analyzing median age more than a decade ago -- and the first time the nets' median age was outside of the vaunted 18-49 demo.
The median age of all American households is 38.

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