Thursday, March 26, 2009

Consumer-Service Marketing by KFC

In America under capitalism, anything is possible.
Don't be surprised if you see Col. Sanders out filling potholes.

In an unusual cause-marketing push, KFC is tackling the pothole problem in Louisville, Ky. in exchange for stamping the fresh pavement with "Re-freshed by KFC," a chalky stencil likely to fade away in the next downpour.
Heck of an idea, I think.

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