Twitter Experimenting with Money Making Ideas

Twitter has decided to try some angles to make money.

Under the initiative, Federated Media, a San Francisco online ad firm, will create Web sites that showcase Twitter messages about a particular topic. Companies can sponsor the pages, with Federated Media sharing some of the proceeds with Twitter.

The first such page, ExecTweets, sponsored by Microsoft, went live Monday featuring tweets by various business leaders. A second page, MarchTweetness, focused on the NCAA basketball tournament, premiered Thursday under a sponsorship with AT&T.

A separate plan by Twitter to sell premium accounts to corporate users is under development. The idea is to give companies that use the service, of which there are many, including JetBlue, Comcast and Whole Foods, extras beyond what is available using Twitter's free version.

It's not clear when the innovations will become effective.