Don't laugh!

The long-anticipated Chevrolet Volt, General Motors' electric car, will cost $41,000, the company announced Tuesday, leaving consumers to decide whether its environmental appeal is worth a price far above that of similarly sized conventional autos.

Electric-car technology has been around for years, but the high cost to make the vehicles has prevented automakers from producing them for the mass market. The price announcements for the Volt and its electric rival, the Nissan Leaf, have been highly anticipated as a result. Nissan, the only other major manufacturer expected to bring such a vehicle to market this year, said the Leaf will cost $32,780.

Although the prices are high, enthusiasts say that electric cars can reach a large, untapped market for vehicles with little or no tailpipe emissions.

The Volt can travel 40 miles on its battery charge and an additional 340 miles on a gasoline-powered generator. The all-electric Leaf has a range of 100 miles.

During the 2008 presidential campaign, then-Sen. Barack Obama pledged to put 1 million plug-in vehicles on the road by 2015.

In developing the Volt, GM is seeking to fulfill its promise to Congress during the government bailout to move beyond gas-guzzlers. The company had been planning the Volt long before it neared bankruptcy last year, however, as an attempt to leapfrog Toyota in the quest for fuel-efficient vehicles.

The president has expressed optimism that automakers will be able to lower the price tag of electric-vehicle technology. Earlier this month, he suggested that major reductions in battery costs, one of the primary reasons electric cars are more expensive, are on the horizon.

Price is only one potential barrier to mass adoption, however. Consumers must also get accustomed to plugging the cars in at home. It takes hours to recharge the vehicles, and in the absence of a network of public recharging stations, drivers that run out of juice may need a tow truck.

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Posted by John J. Ray (M.A.; Ph.D.).