Electric-Bike Rider Dies in Crash with Hybrid

(Santa Rosa, California) No humor intended, but this incident is double-whammy eco-puckerlicious.

A Santa Rosa entrepreneur who was working with a business in India to promote electric motorcycles in that country has died in a car-motorcycle crash near a California shopping mall.

Santa Rosa Police Sgt. Doug Schlief says 29-year-old Matthew Dieckmann was riding an electric motorcycle near the Coddingtown Mall at about 10:40 a.m. Monday when a Toyota Prius collided with the cycle.

Schlief says Dieckmann hit the car's passenger side. He died at the scene.

The Prius driver wasn't hurt.