Women and Gorillas Want Men in Red

According to new research conducted by psychologist Andrew Elliot and others, female primates are more sexually attracted to men who wear red.

Elliot and his colleagues carried out studies in which ladies were shown pictures of men in different coloured shirts. Men in red were perceived by the women as significantly more attractive, and they expressed themselves much more likely to have sex with the scarlet-clad chaps.

The same effect was seen even where a red border was added to black-and-white photos - it seems that the colour red simply has a devastatingly lubricious effect on the female mind.

Devastatingly lubricious, eh?