So, Where's the Party?
(Louisville, Kentucky) Surging international sales are credited for the jump in profits for liquor company Brown-Forman, makers of Jack Daniel's Tennessee Whiskey and Southern Comfort. A 30 percent increase in fiscal third-quarter profit has been reported, exceeding Wall Street estimates.
Sales in the U.S. are said to be "improving."
In any event, increasing quantities of Jack Daniel's and Southern Comfort are being purchased and, presumably, consumed at place(s) outside of the U.S. My guess would be the Far East. Probably China. The Chinese are reportedly flush with cash and can afford premium American sour mash.
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