Friday, February 18, 2011

Yogurt and Regularity



Found in store parking lot


It appears that claims of promoting regularity made by Dannon Inc. yogurt brands are not adequately supported.
Dannon agreed pay $21 million in a settlement with 39 states and drop some health claims for its Activia yogurt and DanActive dairy drink under pressure from state and federal regulators.

The food company has claimed in marketing that its Activia yogurt helps relieve irregularity and that its DanActive drink helps people avoid catching colds or the flu.
It's not clear how the Activia commercials will be affected. Note that the problems with Dannon Inc. brand yogurt are not related to the semen-flavored yogurt scandal reported last week.




Tip: DMartyr

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